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"Life's Too Short to Drive Boring Cars"

"Life's Too Short to Drive Boring Cars"

All Products

Award Winning Books

Carpe Viam Shirts and Apparel

All Carpe Viam designs are printed on soft, lightweight, premium quality material – and only available at and select partners.


Classic Beauty

A series of paintings exploring the combination of Classic and Beauty by Dwight Knowlton.

Editions & Prints


Fine Art


Holiday Collection

Seize the Holidays and spread the Carpe Cheer with these original  holiday cards and apparel. New designs added each year.

Ladies and Girls

Ladies Shirts

Racer Stripe

Shirts for Shifters

Shirts for Shifters

Every rev is counted, every shift carefully executed. Whether shaving seconds off a lap, or retrieving a gallon of milk – you seize the opportunity to DRIVE.


Original sketches by Dwight Knowlton

Stuttgart Stuff

The "Most Important" Series

An ever-growing series of fashionable illustrative designs celebrating some of history's most significant cars.

The "Plays with Cars" T-shirt and Onesie Collection

This is the collection that started it all. After the release of my first award-winning book The Little Red Racing Car, I had the idea of creating a youth shirt to pair with the old saying "Still Plays with Cars". And so I created the (now often imitated) "Plays with Cars" and "Still Plays with Cars" pairing. Ladies and girls shirts followed soon after, and onesies soon after that.
The Competition Motors Collection

The Competition Motors Collection

The Carpe Viam Competition Motors Collection

The Wall Calendar Collection

Here it is – for the first time ever. The poster / calendar I have always wanted to create. At thirty-nine inches tall, it makes a serious impression – and a great gift.

Valkyrie Racing Collection

Vintage Magazine Series

Each of these designs is created from original art and elements scanned from out-of-print sports and racing car magazines. I'm seeking out long out-of-print titles from the early years and racing took hold in America. One by one, I'm selecting art from mastheads and illustrations inside and crafting a shirt using original marks and original colors from each title. It's been fun so far, and there are many more in the works.

I hope you'll join me in collecting each new design as I create them.

Youth Shirts