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"Life's Too Short to Drive Boring Cars"

"Life's Too Short to Drive Boring Cars"


Celebrating the history and design of Alfa-Romeo.

All Products

Award Winning Books

Ten years ago, Dwight Knowlton wrote and illustrated the award-winning The Little Red Racing Car to share his automotive passion with his son. A father/son/ban-find story seemed the perfect way. A decade later, there are four original illustrated books, including a non-fiction collaboration with racing legend Sir Stirling Moss, a father-daughter story, and the true story of Porsche leading up to the marque's first major international victory.

Carpe Viam Shirts and Apparel

All Carpe Viam shirts are original designs and phrases created by Dwight Knowlton, and are printed on soft, lightweight, premium quality material – and only available at and select partners.


Classic Beauty

A series of paintings exploring the combination of Classic and Beauty by Dwight Knowlton.


Original designs crafted especially for the Corvette enthusiast.

Editions & Prints


Fine Art


Holiday Collection

Seize the Holidays and spread the Carpe Cheer with these original  holiday shirts and cards. NEW designs for 2023!

Ladies and Girls

Ladies Shirts



Small numbered editions of original works by Dwight Knowlton

Racer Stripe

Shirts for Shifters

Shirts for Shifters

Every rev is counted, every shift carefully executed. Whether shaving seconds off a lap, or retrieving a gallon of milk – you seize the opportunity to DRIVE.
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