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The Carpe Viam Story

The phrase Carpe Viam is Latin for “Seize the Road”.

Carpe Viam Productions, LLC was founded on that mantra, "Seize the Road – Enjoy the Journey", and has become a rare mix of publisher, enthusiast apparel brand, and bespoke agency to top automotive companies and collectors.

Dwight Knowlton Carpe Viam 722

Founded in 2013 by Dwight Knowlton, Carpe Viam has been trusted with the creation of fine art, bespoke awards and gifts, event posters, branding, apparel design, and more – for clients including Porsche, Jay Leno, Hagerty and the Hagerty family, the Seattle Art Museum, the Amelia Island Concours d’Elegance, Ferrari Club of America, Ferrari Dubai, the American Bugatti Club, and more.

The Carpe Viam story began with the creation of the award-winning book The Little Red Racing Car. With over 15 years experience as a Designer and Creative Director, Dwight Knowlton wrote and illustrated The Little Red Racing Car to share his automotive passion with his young son. While creating the book, a friendship was born with British racing legend Sir Stirling Moss who lent his name to the story. Yahoo! Autos called The Little Red Racing Car “the best kids’ car book ever”, and the book was awarded two International Automotive Media Awards, and an American Graphic Design Award.

Following the success of The Little Red Racing Car, Sir Stirling agreed to collaborate on Dwight’s second book, The Greatest Race, the true story of Sir Stirling’s record-smashing win of the 1,000 mile Mille Miglia in the Mercedes-Benz 300 SLR. The Small Silver Speedster is a father/daughter/racing story about a Porsche 356 Speedster competing in the golden age of 1950’s in California. Dwight’s latest effort, Destined for Victory is the story of Porsche from the birth of Ferdinand through their first major international win at the 24 Heuers du Mans in the incredible 1951 Gmünd Porsche 356 Superleicht.