Carpe Viam

The two words “Carpe Viam!” say a lot. Literally, Carpe Viam means “seize the road”. So for a car guy, it’s basically…


But it can also mean “enjoy the path you’re on,” which is something I try to do every day as I build this brand.

I’m a dad, husband, and passionate car guy.

When my son was born, I went looking for a father, son, car book for the two of us to enjoy – a book that could help me introduce him to the love of cars. I couldn't find what I was looking for – so I decided to create one. The Little Red Racing Car is a gift for my son – and for everyone that loves cars, family, and vintage artistic style.

Dwight Knowlton, driving, reading, and with the 722 SLR

The Little Red Racing Car mixes some of the best things in life: family, discovery, sports cars, working with one’s hands, and a dream realized. While the look has evolved throughout the process, it’s inspired by vintage transportation art and features one of the greatest sports-racing cars of the 1950′s – the Maserati 300S – a favorite of legendary racing driver Sir Stirling Moss.

In fact, while writing The Little Red Racing Car, I wrote Sir Stirling and shared the project with him. He liked the idea so much, he lent his name to the story! He's been incredibly kind and supportive of The Little Red Racing Car since it's release, so much so that I would now count him a friend.

I've recently finished my second book The Greatest RaceThe Greatest Race is a collaboration with Sir Stirling Moss and is the true story of his epic and record-crushing drive of the 1955 Mille Miglia in the Mercedes-Benz 300 SLR. It's considered one of the greatest racing achievements in history, and it makes for an exciting story. I hope you'll check it out.

Out of all of this has come Carpe Viam (Seize the Road). Carpe Viam™ consists entirely of original designs by me either inspired by a passion for cars and the road, or created to inspire that passion.